What is a common characteristic of modern presidential elections?

In modern presidential elections, the influence of media and campaign financing is indeed a defining characteristic. The role of media is critical as it shapes public perception, shapes the narrative around candidates, and helps to mobilize voters. Social media platforms, television, and other forms of communication facilitate real-time engagement and allow campaigns to reach a broader audience effectively.

Additionally, campaign financing has become increasingly significant, with large sums of money being needed to run effective campaigns. This financing often comes from various sources, including individual contributions, political action committees, and outside spending groups, which can significantly alter the dynamics of an election. The need for considerable funding means campaigns are highly strategized and can lead to disparities between candidates, affecting their chances of success.

This combination of media strategy and financial resources helps candidates to communicate their platforms and counter their opponents, making it a central characteristic of the modern election landscape.